Adrian Williams

Adrian Williams began his career converting many established metal designs for the new filmsetting devices in 1969; an era when Other Equipment Manufacturers offered their devices, each with its own kind of unit system for the operating program. During the 70s he became involved with converting typefaces to digitised systems and is responsible for many original designs which he redrew, working with each Manufacturer to make fonts for their unique formats. This led to the production of custom made fonts, designs for Corporate Identity and Branding commissions. CLUB TYPE was founded in 1985 and established to offer a range of exclusive typefaces arising from a demand for quality typefaces on dedicated typesetting systems created prior to the emergence of PostScript. Members received the entire annual design output as fonts meeting their specific machine requirements, with four colour specimen books imprinted for Members' distribution. Between 1986 and 1990, nine families were converted from the original drawings which began the Club Type Collection which continues to grow. Advances in technology have made the Club Type Collection widely available for many popular electronic publishing systems' formats. Club Type offers its products direct to Users and also world-wide through distribution agreements with FontShops, Monotype, FontWorks, Faces and Linographic. The Collection continued to offer further original typeface designs of relevance. To achieve more awareness, in 1994 a specimen book was produced aimed at Typographers, Creative Directors, Advertising Agencies and Design Groups . . .the specifiers of type. The Club Type Collection was included in the Monotype Typeface Library CD-ROM from v4.0 upwards 'Type Designers of the World' section and the later 'Creative Alliance' CD-ROM, making it more accessible world-wide. Newly released typefaces and special offers update the Collection. During 1995, the FONTfitter software was developed in response to a growing number of Users making their own fonts. From May 1996 Club Type products were being offered on the Internet.

The design of typefaces, related logos and graphics for computer uses, which meet situations in which type is used with current technology, has produced many familiar images. Our typefaces provide solutions for all manner of products including some well known brands. Our expertise has been gained over 35 years; from the conversion of hot metal type designs, to originating new designs for filmsetting fonts, grid system photosetting and latest Windows® and Mac® digital Desktop formats. Typefaces are fundamental to all identities and brands. Often we create whole typefaces from just a single sample word like the Jaguar® Cars corporate identity or FOSTER'S® lager product branding. Our best work combines the design services and computer technology, working directly with brand manufacturer or agent; from initial concept to finished product. The Club Type® Collection of typefaces is our own brand of fonts, in popular Desktop formats. Families of fonts or single sonts are available for Windows® and Macintosh® platforms, in PostScript® and TrueType® formats. All fonts we offer are currently being developed in OpenType format. Release date to be announced here! Our Sassoon® typefaces were researched and published by handwriting expert Dr. Rosemary Sassoon and since 1987, in partnership with Adrian Williams a whole range of font products for reading and handwriting education in schools has been developed. The national Literacy Strategy used in UK schools displays Sassoon fonts in all its examples and worksheets. Many leading manufacturers licence Sassoon fonts for their education software. Our services provide everything needed to create original or modified designs and supply custom fonts to your specifications. Our help and advice is available during development to help make your experience an enjoyable one! _____ Webmaster:adrian@clubtype.co.uk