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S109: Sassoon® Primary Type (4-font family) |
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| This typeface was researched with children,
for children and developed specially for use
in children's reading books. Many other
uses have been found for these legible
and friendly letters. Many alternative letters
are included in each font. Modern typefaces have
shortened ascenders and descenders to help fit as much text
as possible into a page, but words lose their shape.
This may not trouble literate adults but it is quite a different
matter for children struggling to read. These friendly characters
were the result of asking young children what kind of letters they
found easiest to read - and then including features like extended
the ascenders and descenders. The slight slant makes blocks of
text easier to read. |
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| Advice for use... |
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| Sassoon Primary Type.
Those learning to read require friendly, easily recognisable letters with adequate descenders
and ascenders These ensure a well defined word shape. The 'exit strokes' help to clump letters
together along the baseline giving unity to words. |
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| Sassoon Primary Type Medium.
This slightly heavier weight of letter may be used instead of the Regular for smaller text,
or on large wall friezes where the thicker line weight is more appropriate. |
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| Sassoon Primary Type Bold.
This may be better than italic for early readers to provide emphasis within a text.
It can also be used as a headline font and is useful for indicating phonic pairs. |
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| Sassoon Primary Type Condensed Medium
Ideal for headings, where space is at a premium, but impact is still required,
this compact friendly style retains adequate ascenders and descenders that can be
lacking in other headline types. |
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SCHOOLS, TEACHERS AND PARENTS
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56.00
(+VAT where applicable)
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