®
by Adrian Williams Design Ltd
Rosemary Sassoon Ph D
Rosemary Sassoon has been involved in letterforms all her life. Trained as a designer and scribe she later developed methods of teaching lettering before moving to handwriting research. She was awarded the degree of Ph D from the department of Typography and Graphic Communication at the University of Reading for her research into the effects of models and teaching methods on the way children learn to join up their handwriting. The project that resulted in the Sassoon family of typefaces came about when she discovered that no research had been undertaken to find out from children themselves what kind of letters they found easiest to read. Young children were found to be amazingly articulate. Their judgements and comments were instrumental in the design of Sassoon Primary. This work is documented in Computers and Typography.
This is an ongoing project. As the typefaces spread around the world, both to publishers and to be installed in school computers, the need for even more alternative letterforms arose. The sans serif family filled a real need for maximum legibility particularly on screen and highlighted the fact that few designers have faced up to the reality that designing for the computer screen is a new discipline with different criteria for letterforms. Type design and programming come together in the Sassoon Joiner program, developed to help Teachers create worksheets for children's handwriting and varied enough for advertisers and educationalists.
Club Type®
Adrian Williams began his career converting many established metal designs for the new filmsetting devices in 1969. During the 70s he became involved with converting many existing typefaces for digitised systems, working with each Manufacturer to make fonts for their unique system formats. This led to the production of custom made fonts for discerning Clients, design for Corporate ID, Branding commissions for Logos. He is responsible for many of his own original designs sold world-wide. Website design and web fonts are also now appearing.
Club Type was founded in 1985, prior to the emergence of the PostScript language and font format, to offer a range of typefaces arising from a demand for quality typefaces on the dedicated typesetting systems which prevailed at the time. Advances in font technology have made the Club Type Collection widely available for many popular electronic publishing systems'. Club Type offers its products in formats such as PostScript, TrueType and OpenType direct to Users and world-wide through distribution agreements with Adobe Corp, Ascender Corp, Fonts.com, FontShops, FontWorks, Faces, Monotype Imaging, MyFonts.
The Collection continues to offer further original typeface designs of relevance to Typographers, Creative Directors, Advertising Agencies and Design Groups — the specifiers of type, expanding the range to include 'Pro' fonts for mutliple languages and features for ligatures and special characters.
Adrian Williams
Type Design for Corporate Identity, Branding, Logos, Custom fonts, manufacturing service and own
brand of Club Type® fonts
The Sassoon® Project
Fonts for Schools, Teachers,
Parents, Education Publishers
and Designers researched by
Dr. Rosemary Sassoon and developed by Adrian Williams
NEWS: BULLDOG® HUNTER RELEASED
