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Type it here 2

Admark®
Designed by Adrian Williams 1990.

Advertising and Marketing often calls for the use of neutral typestyles; conveying a quiet but clear message with little stress and an even colour on the page. Admarks' roman weights have simple slab serifs contrasting with generously rounded features. Italics provide a sharp emphasis, still keeping the delicate use of stress combined with contrast. Using these attributes in a way particularly suited to output from low resolution devices, with a large x-height, short ascenders and descenders, all combine to give a robust and legible style.